Tee Bui

Tee Bui serves as Head of Marketing, bringing over a decade of experience building and scaling growth marketing engines across B2B SaaS, nonprofit, financial services, legal, real estate, and global hospitality. Known for translating complex data into clear strategy, Ms. Bui leads with a full-funnel perspective — connecting demand generation, lifecycle marketing, and performance analytics into measurable pipeline and revenue outcomes.

Ms. Bui's career began in Paris, where she worked in public relations for Le Bal des Débutantes before transitioning into digital marketing and analytics. That early international foundation shaped a career spanning France, Germany, and the United States, including a regional role at Accor overseeing e-commerce performance and consumer insights across Central Europe.

Ms. Bui has since advised and partnered with organizations including JPMorgan Chase and Morgan & Morgan, consistently delivering outcomes such as improved conversion rates, reduced customer acquisition costs, and sharper audience targeting. Known for her analytical rigor and creative problem-solving, she fosters a culture of experimentation and accountability — empowering teams to move with both speed and precision. She holds an MBA from ESSEC Business School in France and a dual degree in Economics and International Affairs from the University of Georgia.